A purpose-led idea takes root
Imperative was founded by Aaron Hurst and Arthur Woods around a simple question: what if everyone could be supported by a coach?
04 / 04
The company
A belief in people.
Made into a platform.
Imperative began with a question about purpose. It grew into a Seattle-based employee engagement company connecting people through meaningful one-to-one conversations.
PURPOSE
IN PRACTICE ✳
IN PRACTICE ✳
“We believe the path to a more meaningful work life can be built together.”
- Origin
- Founded 2014
- Home
- Seattle, Washington
- Focus
- Purpose & peer coaching
A short history
One idea.
A wider circle.
Imperative’s story is one of making the support of a thoughtful conversation available to more people.
Peer coaching, at work
The team developed a technology platform combining purpose assessment with guided, one-to-one conversations between colleagues.
Joining forces with Chronus
Chronus announced its acquisition of Imperative, bringing its purpose assessment and guided-conversation technology into a broader employee development platform.
What carried forward
Purpose is stronger
when it has a
place to belong.
The acquisition brought Imperative’s purpose insights and guided conversations into Chronus’s broader work on mentoring, employee communities, and development.
Read Chronus’s announcement ↗IOne small conversation
can open a wider world.
can open a wider world.
Notes & sources
Built from
public record.
This independent company profile is for informational purposes and is not an official Imperative or Chronus website. Company history and product details are summarized from the sources below.